The Cultural Center of the Philippines (CCP) is a founding member of the Philippine Board on Books for Young People (PBBY) through its former president Lucrecia Kasilag, National Artist for Music. The CCP is dedicated to promoting creative writing and illustrating for Filipino children.

The PBBY-Salanga and PBBY-Alcala Prizes are presented by the CCP and the PBBY annually during the celebration of National Children’s Book Day (NCBD) every third Tuesday of July. Since 1984, these awards have recognized the best Philippine literary and artistic works for children. Aside from the presentation of the prizes, the CCP hosts National Children’s Book Day with child-centered activities, such as talks, art making, book launch, storytelling, reading of excerpts of children's literature, and tours featuring the most important parts of the CCP and its various exhibits.

Founded in 1993, the Museo Pambata is the country’s first children's interactive museum. Unlike traditional museums where items are stored behind glass and touching is highly discouraged, Museo Pambata invites visitors to learn with the exhibits by using their total senses. It envisions itself as a discovery museum and resource center promoting Filipino global culture, children's advocacy programs, and creative educational programs with linkages to global communities. The museum also has regular programs and events for various sectors.

Museo Pambata has been an institutional partner of PBBY since the early 90s and is an active partner in the celebration of National Children’s Book Day. They have devoted a career options room to writers, storytellers, and illustrators of children's books where kids can enjoy reading their favorite Filipino children's stories.

The National Library of the Philippines (NLP) is the repository of printed and recorded cultural heritage and other intellectual resources of our country. Its mission is to acquire, organize, conserve, and preserve Filipiniana materials and provide equitable access to library resources through a system of public libraries throughout the country.

The NLP believes in the importance of reading in the development of Filipino children and young adults. Thus, on July 18, 2006 the Children's Section (CS) was established to promote love for books and reading. This section offers services, resources, and activities for the promotion of reading among children.